2026 New Launch Playbook:

What to Buy, What to Avoid, and Where Prices Are Headed

The 2026 new launch market is entering a different phase. Resale prices are catching up. Disparity gaps are tightening. And not every “hot launch” will exit well. In this webinar, Faruuq breaks down where the new launch market is heading in 2026—and how to evaluate projects using pricing logic, exit demand, and real transaction behaviour, not sales narratives.

Thu, 26 Feb 2026 | 8:00PM (SGT)

D19 In Focus

What You’ll Learn in This Session

Where New Launch Prices Are Headed in 2026

A clear breakdown of OCR, RCR, and CCR pricing trends—why resale prices are converging, and how this shifts where real opportunities now sit.

The 7-Step New Launch Selection Framework

Learn the exact criteria used to evaluate new launches—from project size and volume effect to pricing quantum, exit audience, and disparity—so you know what actually matters.

Which 2026 Projects Are Worth Watching (and Why)

A grounded analysis of selected Q1–Q2 2026 launches—including Bayshore, Tampines West, and Thomson—based on land cost, likely pricing, resale benchmarks, and exit logic.

The biggest mistake buyers make in 2026 isn’t paying slightly too much PSF. It’s buying into the wrong project structure.

Many launches sell well at the start—but struggle to exit later due to weak volume, poor resale support, or pricing that leaves no room to move. Without understanding who your future buyer is, how resale supply stacks up, and where pricing ceilings actually sit, discounts don’t protect you.

In this session, Faruuq walks through how PLB evaluates new launches using real transaction data—showing how to separate projects that look good on launch day from projects that exit well years later.

No hype.
No guessing.
Just a structured way to approach new launches in 2026.

Ahmad Faruuq

Associate Consultant

Faruuq’s outgoing personality grants him with a natural proficiency for establishing meaningful connections and building strong relationships with clients. Majoring in economics and finance has instilled a passion within him a for analysing market trends and comprehending the intricacies of Singapore’s real estate market.

Furthermore, his background as a former video creative in PLB has gifted him with a discerning eye for visual aesthetics, providing him with the ability to present properties in an engaging manner.

Faruuq believes in prioritising transparency and honesty in all of his interactions with clients. He understands that buying or selling a property can be a major decision, and takes the responsibility of guiding his clients through the process seriously.

INCLUDED IN THIS SESSION:

  • 2026 New Launch Market Direction: How OCR, RCR, and CCR pricing is shifting—and why resale convergence is changing where real opportunities now sit.

  • The 7-Step New Launch Selection Framework: A structured method to evaluate project size, volume effect, entry pricing, exit audience, and disparity—before committing.

  • New Launch vs Resale Decision Logic: How to decide which product makes sense by district, and avoid launches that sell well but struggle to exit.

Make Smarter New Launch Decisions in 2026

This session starts Thu, 26 Feb 2026 • 8:00PM (SGT).

Learn how to assess new launches using pricing logic, exit demand, and real transaction behaviour—not sales narratives.

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