You Could Be Next:
How the Wrong PSF Entry Cost Buyers $1.4M &
Why This New Launch Won't Repeat It
Can a well-located, near-MRT, million-dollar condo still underperform? It’s a reality many owners overlook until it’s too late. This webinar unpacks how buying based on "location confidence" alone led to losses as high as $1.4 million — and why one upcoming new launch may defy the trend with a rare pricing advantage.
What You'll Learn In This Exclusive Webinar
Not every new launch deserves your capital. This session breaks down a structured way to evaluate entry prices, benchmark resale comparables, and forecast exit risk — using actual case studies and math-based frameworks.
The 10% Rule
for PSF Disparity
How to spot when a new launch is priced too close to resale — and when it's actually underpriced.
Land Bid Logic:
Past, Present, and Future
Why one RCR project secured land at $1,154 psf ppr — lower than recent OCR plots — and what that means for launch pricing potential.
Choice Framework
for Unit Selection
A step-by-step system to avoid landmines, spot undervalued stacks, and boost your ROI by up to 67% — within the same project.
If you’ve been told “location always wins,” this session will challenge that belief.
You’ll see why well-located condos in Redhill and Bishan posted $500K–$1.4M losses… while lesser-known projects with poor MRT access outperformed with $400K+ profits.
The difference? Entry price, unit selection, and missed signals — not location alone.
You’ll walk through PLB’s 10-Factor Framework for choosing a project, the PSF Disparity Rule for price validation, and the Choice Framework for filtering profitable units before launch. You’ll also get first access to our proprietary stack simulation tool — used to flag which units should be avoided due to exit resistance.
This isn’t about luck. It’s about buying with data.
No hype. Just grounded, capital-smart logic.
Ong Yu Rong
Associate Senior Investment Director
Yu Rong is a seasoned investment advisor at PropertyLimBrothers, specialising in data-driven analysis for private residential properties. He helps individuals and families navigate Singapore's complex property market, empowering them to make confident decisions through meticulous research and a commitment to financial prudence. His strategies are focused on long-term wealth preservation and identifying undervalued opportunities.
INCLUDED IN THIS SESSION:
Disparity Analysis: Resale vs New Launch PSF Comparison
Real Profit/Loss Case Studies (Redhill, Bishan, and Queenstown)
Unit Strategy System: Pricing Resistance Mapping by Stack
The Market Won’t Wait — Enter With Intelligence or Exit With Regret
Every new launch today is a pricing test. Strategic buyers don’t rush in — they run simulations. This session equips you with real frameworks to evaluate opportunities before ballot day.
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